Feeling blue? Seeing red? Looking green …
Our ancestors believed that colour held magical properties. They believed, it could be used to ward off evil spirits, attract good ones, and even heal the sick. While in this age our fascination with color has taken on new forms. Biochemists, psychologists, make-up experts, Interior Decoration consultants, and, advertising pros have studied color and found how it affects mood, health, image, perception, even heart rate. Designers use the colours for visual communication and putting forth their creative brilliance. Certain colours can prompt you to eat faster, increase your appetite, certain can make you feel full early, perceive objects differently, and even make you spend more money. Colours do have a visceral influence.
Small babies are attracted more to bright colors, and children often prefer solid, vibrant hues, adults tend to choose more subdued tints and shades of color: pink and rose or maroon instead of fire-engine red, or peach, melon or rust instead of bright orange. Colour therapy pros say that we need to surround ourselves with what we feel comfortable, that is most important. Certain colors can ramp up your mood, but only if they appeal to you. If they don’t, they can do the opposite.
Lets check out how colours play a significant part in our life. What color therapists and popular beliefs say about them.
Violet hues suggest something unusual and superior. Associated with high spirituality, violet can also convey soberness or solemnity, and may be interpreted as either uplifting or depressing. Good for prayer and meditation, the color has an otherworldly character. It’s not generally a good color choice for walls, since large expanses disturb the eyes’ ability to focus. Wear violet and you’ll project unconventionality, nonconformity, and creativity. The color stands out in a crowd and may be associated with acute perception and deep insight.
Blue lowers blood pressure, respiration, and pulse and convey a sense of peace, serenity, and tranquility. Blue objects tend to feel lighter than they are. A pale blue bedroom creates a light, airy atmosphere and is likely to create a peaceful, restful environment that helps lull you to sleep. Rooms feel cooler, and time passes more quickly. Blue is also a good formal color for living rooms. In clothing, “true” blue is business favorite. Wear blue to inspire trust and loyalty, encourage communication, and convey a sense that you belong.
The color of money, but also balance, harmony, and control, green exudes prosperity and well-being. It
increases the ability to concentrate, while reducing muscular tension and stress. Refreshing and restorative, green is an ideal room color for sedentary or monotonous tasks—a good color for learning and doing. Rooms feel cooler and fresher. Turquoise and light green are good choices for kitchens, since they make room temperatures feel cooler and time and tasks seem to pass more quickly. Wearing green gives the impression of composure. It’s a good color to wear if you’re trying to keep the peace, mediate, or generate team spirit.
Vibrant yellow, bright and easily visible, is a great color to wear on dull, dark, or rainy days to add a little
sunshine to your life. (It’s also a good color to wear after dark if you’re walking along busy streets.) The color projects love, light, warmth, and wealth, enhances communication, learning, mood, and energy level. Generally, yellow combats gloom and fatigue. It opens up or brightens rooms, and pale tones are considered to be good choices for classrooms; warm tones good for play areas and living rooms. People who wear yellow are perceived as sunny, intelligent, warm, and compatible.
Orange colour is associated with health and well-being. Eye-catching, stimulating, exciting, and
mood elevating, the color decreases irritability. Like red, it boosts appetite, but it will stimulate people to eat and run—hence the popular orange in many fast-food restaurants. Generally, orange conveys a sense of youth, quickness of mind and body, and is perceived as a warm and friendly color. An orange accent on a plate makes food look more appealing and lighter tints on walls or clothing flatter the complexion. Peach and melon are good colors for living rooms and dining areas. People who wear orange are seen as cheerful, emotional, communicative, enthusiastic, and fun.
Blood pressure, respiration, and muscle tension all increase on initial exposure to red. But, this jazzy hue also boosts spirits and stimulates creativity, conversation, and the appetite (which is why it is used in many restaurants). Rooms with a lot of red feel warmer, heavier, and time seems to pass more slowly in them. Red may increase passion, but also aggression, anger, and restlessness. In clothing red conveys energy, power, and leadership, but can also signal romance and sensuality, depending on the garment.
An interesting note: when you have objects of identical shape and weight, most people will think the red one is heavier.
Some believe that the nature of the person is reflected through their colour choice.
Colours are used in design patterns for visual communication.
Interested in ‘understanding Graphic Design for Human mind’ check out http://understandinggraphics.com/design/10-reasons-to-use-color – Explains the use of colours in Visual Design..